Monday, June 9, 2008

Branding celebrities – Blog is the way!!

I just saw some of the blogs of the celebrities! How opulent!

They act in movies, they write about their movies on blogs and they have the maximum comments on their blogs…. More than any of the key influential blogger would have…. This is the perfect business model I have ever seen.

“Technology at its best”, I would like to call it as. I was reading the news that said Amitabh Bachan would not stop blogging despite the negative comments that he received. Look at it closely!! Why would he? The site is a free marketing tool for his Sarkar Raj! It’s definitely a pleasure to watch him on the site and with a lot of viewers visiting his site; the actor can close his eyes to all these seemingly unnecessary comments. Well, on the picture front, Aamir khan too looked nice with his new hairdo! or the no much hair to do! His site was really impressive, I must say.
I dint find Shah Rukh Khan’s site very impressive or am I seeing the wrong blog site.

Then the actors getting into hosting TV shows is also not spared… The oldest actor pulls all the good looking graphs to his site to show that he is doing or did better than his counterpart in the show KBC. Well, do u think they should grow up? Is a crore(ing) show or a show for supposedly fifth grade students (watched by everyone other than fifth graders – I too watch it, I have no answer for most questionsJ) going to affect the actors’s image?

This is a lesson to say branding is so important even if it is for a person!!!! I hear Shilpa Shetty is in a similar exercise of releasing CD’s for yoga. Tell me when it gets to be a hit?